Well, to be honest, we have been here for a while, but now we are making a noise about it. This first blog post would traditionally tell you all about Pulling Power Media as a business and what we do, but I’m not going to do that. I’d rather tell you how we got here.
It’s been a strange change of pace. Over the years, I’ve started many businesses and creative projects and I’ve always made as much noise about them as possible from that very first step. Whether it was the record label and events company I started with my best mate in high school, Byron Resch, or the various bands and music industry brands I’ve worked with or been a part of over the years. This business has been in operation for 8 months and only telling the world about it now is new territory for me.
The timing was important
In May 2017, and for some time leading up to it, I was feeling the urgency to try to start another business. After all, a successful entrepreneur is just a failed one who tried one more time. May was the month of my BCom exams and, more importantly, when my wife Emily was due to give birth to our daughter. Of course, I picked the perfect time to start a new business.
No, really. I’m not being sarcastic. It was the perfect time and here’s why.
Firstly, there was more on the line than just me and what I wanted to get out of a business venture. I was forced to be incredibly motivated and goal-oriented. I’ve always been optimistic, but this time I also had to adopt a sense of gritty realism about what to chase as opposed to which clients were just not going to work for me. I had to turn away a bunch of work because it didn’t align with the big picture. I had to pull a bunch of all-nighters. I had to plan.
The second reason it was good timing is that, unlike every other business, there was no time or energy to make noise. There was no time to advertise. That may sound weird, to run an advertising agency that hasn’t advertised. In the sleepless chaos that is raising a newborn, squeezing in part time studies and starting a business from scratch, there just wasn’t time to run around telling the world, “Hey! This is my social media and advertising agency Pulling Power Media! Look at all the cool work we are doing!”
Instead, all the time and effort went into the work and the clients. This ethic kept the clients coming, and so Pulling Power Media grew without marketing itself. It wasn’t long before I hired an absolute legend, Liam Summers, to help keep up with the demand and diversify our service offering.
I’m so grateful that, because of my circumstances, my usual approach was changed. I built up the habit of worrying about quality first, before thinking about the external perception of my business. It showed me the power of quality. We doubled our client base within six months, without actually looking for business.
I’m grateful to the circle of friends and family who were there to help as I got started. I’m incredibly grateful to my amazing clients – we honestly have some of the best clients in the world, and we are proud of every piece of work we generate for them. ‘Proud’ doesn’t even cover it. ‘Obsessed’ is a more fitting word.
Most importantly, the ultimate motivation behind the hustle, are my wife, Emily, and my baby girl, Hannah. You guys are my ‘why’ and I thank God for you every day.
Now here we are, finally ready to tell the world that we exist and are ready to reach new heights.
Welcome to Pulling Power Media. We look forward to getting to know you, telling your stories and strengthening your brand in the digital space.