Month: October 2021

Posted on October 28, 2021

SELL ME THIS PEN – A lesson in paid media advertising

  Sell me this pen. There’s an important lesson to be learned from this little phrase which has taken on a life of its own in the world of marketing and paid media advertising. If you’re an advertiser, you’re all too familiar with the phrase and have probably thought through your own answer a couple […]

Posted on October 25, 2021

5 copywriting exercises for marketing success

Marketing trends change. Trends that dictate the way we use language change. And a piece of writing needs to change depending on who the reader is, or who you want your reader to be. To keep up, you need to keep your skills sharp. You won’t be able to get by re-hashing the same style […]

Posted on October 19, 2021

4 ways hard sell should be used on social media

Does hard sell work on social media? The short answer is probably not. But we have a few tips and tricks that can make hard sell campaigns more viable.   The rise of social media has changed the marketing landscape significantly. Despite the access marketers now have to online audiences, many seem to forget that […]