As fast as it came, 2023 is out and it’s that time where we look back, take stock and review the good, the bad and the different that made 2023 special. Every year I think to myself: “Wow that was a year that will stand out”. After six years of Pulling Power I’m surprised that this is still the case. After all, we only founded the company in 2017 and hired our first people. In 2018, we started in our first office and grew significantly. In 2019 we moved offices again with grand plans of building our HQ and started working with our first AAA games studio. In 2020 we went into lockdown and barely saw each other in person, but still managed to work on the world’s biggest game crowdfunding campaign. In 2021, we came out of lockdown and rediscovered our culture and identity as an agency. In 2022 we made leaps and bounds in the games space, growing our team and making moves toward turning our HQ dreams into a reality.
And then there was 2023, our most prolific year working in the tabletop games and crowdfunding space, with over 15 successful campaigns, two of them being in the top 10 performing campaigns in all of crowdfunding for 2023. We also completed the build of our new HQ with the help of the fantastic team from Milestone Projects. This was our most ambitious goal back from 2019 and the new Pulling Power HQ is glorious and these new surroundings have completely reinvigorated our team.
We hired a bunch of talented new team members and sadly bid farewell to one of our founding members, Mark, who went off on his new life adventure in Canada. (We miss you Mark!) But we also got to celebrate the birth of Monique’s baby girl, as well as a lot of internal growth with members of the team moving into new positions.
To end the year off I attended the PAX Unplugged convention in Philadelphia, and finally got to meet many of the incredible people we have been working with in the industry over the past 4 years, in person!
In 2023 we…
2023 has definitely been one of our biggest years for growth and change. But something we have all sensed is how we have matured as a company and a team, not just in the scale and responsibility of the work we do for our clients, but also with our internal culture and how we define our purpose as an agency. We have reached new heights, serviced clients in new industries and grown immensely as a team of marketers.
Looking at this last year as well as all the years prior, I almost can’t help but plot them on a sort of mental chart to help visualize what 2024 might hold for us. When I do, I get really excited. We are storming into the new year with purpose, drive and momentum. Whether it’s achieving wins or overcoming obstacles, all the credit goes to this incredible group of people that make Pulling Power what it is!
I want to wish our hardworking staff and all of our clients a Happy New Year! We are blessed to have such an incredible group of clients and partner relationships, so as I laud our incredible team for the success at Pulling Power, our clients and partners are also much of the reason for where we are and the focal point of our passionate work.
May you all have a restful break and a positive start to your 2024 with energized teams and new goals and refreshed focus for the year ahead.
Director, Pulling Power Media
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When you hear the term ‘community management’, you probably think of it as a chore that you only get to once in a while, or ask an intern to keep an eye on it when they can. The landscape of community management has changed a lot, and needs to be a part of your marketing strategy. From Discord specifically for brands’ customer service to hosting regular Twitter spaces, there is a lot of scope. But there are five community management tasks that you can’t get away without anymore. Keep reading to find out more.
Did you know that LinkedIn has a newsletter function? Unlike articles, which post straight to your feed, a newsletter on LinkedIn goes to your followers directly, and you can invite people to subscribe. The benefit of this is that you won’t have to worry about people missing your content due to the algorithm or it getting lost in the massive shuffle of posts people are already seeing in their feeds. Want to know more? Here’s how to start a newsletter on LinkedIn.
Meet our newest team members
Our Paid Media team is growing! Coming from a statistical and probability mathematics background, Ewald brings a valued data-driven approach to our paid media.
He is our new social media dynamo and client whisperer who has brought an infectious lively energy and infinite doggo gifs into the Pulling Power office.