Twitter for business: A list of dos and dont’s
From the outside Twitter seems like a challenging beast to tame, especially if you’re a smaller brand rather than a person or company with ‘influence’. In reality, Twitter for business can be incredibly rewarding. Keep reading to find out about the Twitter for business dos and don’ts we’ve learned through the direct experience of taking […]
Useful ad preference settings you need to know about
Unless you’ve been living under a rock for the past few years, you’re probably well aware of the various privacy implications big tech companies such as Google and Meta often get called out for. A large piece of the business model of such corporations relies on their ability to gather data on, and subsequently serve […]
Your ultimate introduction to split testing
There are some things in business that you just can’t trust to your instincts alone. The world of social media is one of those things. Digital trends are often unreliable, and you can’t use what is helping your competitors succeed as an inspiration point. To make decisions you need data and numbers in black and […]
SELL ME THIS PEN – A lesson in paid media advertising
Sell me this pen. There’s an important lesson to be learned from this little phrase which has taken on a life of its own in the world of marketing and paid media advertising. If you’re an advertiser, you’re all too familiar with the phrase and have probably thought through your own answer a couple […]