How to start a newsletter on LinkedIn
Did you know that LinkedIn has a newsletter function? Unlike articles, which post straight to your feed, a newsletter on LinkedIn goes to your followers directly, and you can invite people to subscribe. The benefit of this is that you won’t have to worry about people missing your content due to the algorithm or it […]
Community management tasks you can’t ignore
When you hear the term ‘community management’, you probably think of it as a chore that you only get to once in a while, or ask an intern to keep an eye on it when they can. The landscape of community management has changed a lot, and needs to be a part of your marketing […]
Utilising controversy in marketing
When it comes to marketing, there are two popular ways to stand out and make a splash. The first is to hop onto a trend at the right time and place. The second is to do the opposite of what everyone else is doing. While it comes with more risk, this second option is often […]
Social media communication techniques to really get through to your audience
Have you been working hard on your social media only to find that your efforts haven’t been getting through to your audience, or that there are too many factors playing against you online? Imagine standing on top of a skyscraper in a busy city and conveying a message from the rooftops. How many people do […]
4 ways hard sell should be used on social media
Does hard sell work on social media? The short answer is probably not. But we have a few tips and tricks that can make hard sell campaigns more viable. The rise of social media has changed the marketing landscape significantly. Despite the access marketers now have to online audiences, many seem to forget that […]
Social Media Tips for Small Businesses
So you need to ramp up your social media game for your small business? Well, my friend, you’re in luck! Here are 9 social media tips for small businesses! Firstly, we shall start with a big old congratulation!! You’re part of the elite and exciting world of small businesses. Whether you’re starting from scratch or […]
7 Reasons to Use Content Pillars in Social Media
What on earth are content pillars? “Content pillars” is a term that’s thrown around a lot in the world of social media management. For those of you who are new to the concept, take a sip of your coffee and let’s begin with a simple analogy using a restaurant: Take a successful restaurant, with the […]