Posts by Roxanne Greeff

Posted on October 25, 2021

5 copywriting exercises for marketing success

Marketing trends change. Trends that dictate the way we use language change. And a piece of writing needs to change depending on who the reader is, or who you want your reader to be. To keep up, you need to keep your skills sharp. You won’t be able to get by re-hashing the same style […]

Posted on September 28, 2021

3 reasons all businesses need a brand mood board

When you get down to it, a mood board is a visual brainstorm. Visual creatives compile a collage of colour swatches, fonts, imagery and samples in order to gain a more holistic view of a brand or the campaign they’d like to present to clients or customers. All of these elements, over time, will then […]

Posted on September 20, 2021

6 social media safety tips for businesses

Every person and their business is on social media these days, and so they should be! Social media is a powerful business tool with endless benefits. But, the internet being what it is, social media safety threats are rife in our digital age. Make sure your brand has an airtight plan for how your organization […]