Non-profit storytelling for marketing
You will often hear us, and other marketers, say that you shouldn’t spend too much time talking about yourself online. If you’re a non-profit or NGO, you’re the exception, and you should talk about yourselves and what you do as much as possible! Inspiring tales about the work you do is what your donors want […]
A WORD ON VANITY METRICS
If you work in the world of social media, or even just spend enough time on it to be knowledgeable, you’ve likely heard the term “vanity metrics”. If you haven’t, here’s an apt definition provided by ProductPlan: “Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business […]
Five 2023 design trends we’re excited for
When it comes to what’s popular in the creative world each year, anything can act as inspiration; anything from the colour of the year, all the way to new health and wellness information. With most of the 2023 design trends already firmly in place as early as January, we are here to explore what […]
How to brief a designer for the best marketing results
Whether you’re a client or a designer yourself, we’re sure you’ve run into some roadblocks with each other along the way. Designers often feel overwhelmed when they aren’t given enough of the right information to create something they’re proud of. Clients and brands often feel frustrated when it doesn’t seem like their aesthetic is being […]
A fool-proof formula for writing intros
Putting together an introduction is the most difficult part of any form of content creation. But the rise of blogs and websites that tell stories make this skill just as important as your high school teachers told you it would be. In this article, we help to define not only what makes a good intro, […]
7 strategic video ideas for social media
In 2019, Forbes, Hubspot and Vidyard got together to compile a report on the impact video has made on social media, and how they will influence each other in the future. Considering that YouTube, a video platform, is the second biggest search engine in the world, it should come as no surprise that video works, […]
Using white space to your advantage (with pictures!)
Using white space isn’t about creating a neat, well-structured design (although designs should always be well-structured). It’s about drawing attention to what is valuable in the image. A problem that many designers face is that clients often struggle to understand why their product isn’t bigger, why there isn’t more information copy filling up the space […]
The psychology of typos and other reasons your brand needs an editor
Exploring the psychology of typos is an ever-interesting study, with spelling and grammar mistakes plaguing human beings since we started writing things down hundreds of years ago. Have you ever wondered why you can spot a mistake in someone else’s Instagram caption, but never your own? Or why do typos even happen in the first […]
5 copywriting exercises for marketing success
Marketing trends change. Trends that dictate the way we use language change. And a piece of writing needs to change depending on who the reader is, or who you want your reader to be. To keep up, you need to keep your skills sharp. You won’t be able to get by re-hashing the same style […]
3 reasons all businesses need a brand mood board
When you get down to it, a mood board is a visual brainstorm. Visual creatives compile a collage of colour swatches, fonts, imagery and samples in order to gain a more holistic view of a brand or the campaign they’d like to present to clients or customers. All of these elements, over time, will then […]