Using white space to your advantage (with pictures!)
Using white space isn’t about creating a neat, well-structured design (although designs should always be well-structured). It’s about drawing attention…
The psychology of typos and other reasons your brand needs an editor
Exploring the psychology of typos is an ever-interesting study, with spelling and grammar mistakes plaguing human beings since we started…
Web devs can be more productive by taking breaks from coding
Building, updating and maintaining websites can be some of the most time-sucking tasks out there. Before you know it, your…
SELL ME THIS PEN – A lesson in paid media advertising
Sell me this pen. There’s an important lesson to be learned from this little phrase which has taken on…
5 copywriting exercises for marketing success
Marketing trends change. Trends that dictate the way we use language change. And a piece of writing needs to change…
4 ways hard sell should be used on social media
Does hard sell work on social media? The short answer is probably not. But we have a few tips and…
3 reasons all businesses need a brand mood board
When you get down to it, a mood board is a visual brainstorm. Visual creatives compile a collage of colour…
6 social media safety tips for businesses
Every person and their business is on social media these days, and so they should be! Social media is a…
6 business lessons we learned from our clients
Between the consequences of the pandemic and subsequent lockdowns, one thing we have all had to make time for is…
Cultivating Creativity
Cultivating creativity is something every creative should know! Whether you’re a writer, inventor, designer, musician or artist, you’ll know how…