Category: Advertising

Posted on May 29, 2023

A WORD ON VANITY METRICS

If you work in the world of social media, or even just spend enough time on it to be knowledgeable, you’ve likely heard the term “vanity metrics”. If you haven’t, here’s an apt definition provided by ProductPlan: “Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business […]

Posted on April 26, 2022

Useful ad preference settings you need to know about

Unless you’ve been living under a rock for the past few years, you’re probably well aware of the various privacy implications big tech companies such as Google and Meta often get called out for. A large piece of the business model of such corporations relies on their ability to gather data on, and subsequently serve […]

Posted on October 28, 2021

SELL ME THIS PEN – A lesson in paid media advertising

  Sell me this pen. There’s an important lesson to be learned from this little phrase which has taken on a life of its own in the world of marketing and paid media advertising. If you’re an advertiser, you’re all too familiar with the phrase and have probably thought through your own answer a couple […]