How to brief a designer for the best marketing results
Whether you’re a client or a designer yourself, we’re sure you’ve run into some roadblocks with each other along the way. Designers often feel overwhelmed when they aren’t given enough of the right information to create something they’re proud of. Clients and brands often feel frustrated when it doesn’t seem like their aesthetic is being […]
Using white space to your advantage (with pictures!)
Using white space isn’t about creating a neat, well-structured design (although designs should always be well-structured). It’s about drawing attention to what is valuable in the image. A problem that many designers face is that clients often struggle to understand why their product isn’t bigger, why there isn’t more information copy filling up the space […]
Cultivating Creativity
Cultivating creativity is something every creative should know! Whether you’re a writer, inventor, designer, musician or artist, you’ll know how marvellous it is to effortlessly create. Amazing as that can feel, it’s a terrible feeling when you attempt to draw inspiration from your creative well and come up dry. But of course, we’re not at […]