Category: Educational

Social Media Tips
Posted on January 11, 2019

Social Media Tips for Small Businesses

So you need to ramp up your social media game for your small business? Well, my friend, you’re in luck! Here are 9 social media tips for small businesses! Firstly, we shall start with a big old congratulation!! You’re part of the elite and exciting world of small businesses. Whether you’re starting from scratch or […]

content pillars
Posted on January 4, 2019

7 Reasons to Use Content Pillars in Social Media

What on earth are content pillars?   “Content pillars” is a term that’s thrown around a lot in the world of social media management. For those of you who are new to the concept, take a sip of your coffee and let’s begin with a simple analogy using a restaurant: Take a successful restaurant, with […]

Social Listening Social Media
Posted on September 18, 2018

5 Tips for Effective Social Listening

Just imagine the valuable business insights you could gain from being a fly on the wall while customers discuss you, your competitors and your industry. The intel gained would beat that of any forced focus group activity. That’s exactly the kind of business intelligence you can access when you implement a social listening strategy to […]

Social Media, Social Trust
Posted on January 17, 2018

8 Ways to Build Social Trust for Your Business

What is social trust? Why do you need to build it and where do you start? Have you ever walked up to, for example, a ‘Brand X’ inkjet printer salesperson in a store and asked “Which is the best value for money, long lasting printer I can buy today?” Almost every time they will do […]