Category: Educational

Posted on September 13, 2023

How to work with remote clients in marketing

Not every agency is up to the task when it comes to working with remote and international clients. Our experience in this extends back to the very beginning of our story. In this blog we detail just how to work with remote clients in marketing. So if you need advice on how to do this, […]

Posted on August 17, 2023

How to start a newsletter on LinkedIn

Did you know that LinkedIn has a newsletter function? Unlike articles, which post straight to your feed, a newsletter on LinkedIn goes to your followers directly, and you can invite people to subscribe. The benefit of this is that you won’t have to worry about people missing your content due to the algorithm or it […]

Posted on June 26, 2023

Non-profit storytelling for marketing

You will often hear us, and other marketers, say that you shouldn’t spend too much time talking about yourself online. If you’re a non-profit or NGO, you’re the exception, and you should talk about yourselves and what you do as much as possible! Inspiring tales about the work you do is what your donors want […]

Posted on May 29, 2023

A WORD ON VANITY METRICS

If you work in the world of social media, or even just spend enough time on it to be knowledgeable, you’ve likely heard the term “vanity metrics”. If you haven’t, here’s an apt definition provided by ProductPlan: “Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business […]

Posted on February 21, 2023

Five 2023 design trends we’re excited for

  When it comes to what’s popular in the creative world each year, anything can act as inspiration; anything from the colour of the year, all the way to new health and wellness information. With most of the 2023 design trends already firmly in place as early as January, we are here to explore what […]

Posted on April 26, 2022

Useful ad preference settings you need to know about

Unless you’ve been living under a rock for the past few years, you’re probably well aware of the various privacy implications big tech companies such as Google and Meta often get called out for. A large piece of the business model of such corporations relies on their ability to gather data on, and subsequently serve […]

Posted on March 9, 2022

Social media communication techniques to really get through to your audience

Have you been working hard on your social media only to find that your efforts haven’t been getting through to your audience, or that there are too many factors playing against you online? Imagine standing on top of a skyscraper in a busy city and conveying a message from the rooftops. How many people do […]

Posted on February 25, 2022

The benefits of Discord for business

Even if you’ve heard of Discord by reputation, the title of this article may still be wildly confusing if you’re reading as a business owner and not a gamer. Following its launch in 2015, Discord has quickly become one of the most important community platforms in the world. With functionality for relevant utility, brands are […]

Posted on February 7, 2022

How to brief a designer for the best marketing results

Whether you’re a client or a designer yourself, we’re sure you’ve run into some roadblocks with each other along the way. Designers often feel overwhelmed when they aren’t given enough of the right information to create something they’re proud of. Clients and brands often feel frustrated when it doesn’t seem like their aesthetic is being […]

Posted on January 26, 2022

A fool-proof formula for writing intros

Putting together an introduction is the most difficult part of any form of content creation. But the rise of blogs and websites that tell stories make this skill just as important as your high school teachers told you it would be. In this article, we help to define not only what makes a good intro, […]

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