Cultivating Creativity
Cultivating creativity is something every creative should know! Whether you’re a writer, inventor, designer, musician or artist, you’ll know how marvellous it is to effortlessly create. Amazing as that can feel, it’s a terrible feeling when you attempt to draw inspiration from your creative well and come up dry. But of course, we’re not at […]
Social Media Tips for Small Businesses
So you need to ramp up your social media game for your small business? Well, my friend, you’re in luck! Here are 9 social media tips for small businesses! Firstly, we shall start with a big old congratulation!! You’re part of the elite and exciting world of small businesses. Whether you’re starting from scratch or […]
7 Reasons to Use Content Pillars in Social Media
What on earth are content pillars? “Content pillars” is a term that’s thrown around a lot in the world of social media management. For those of you who are new to the concept, take a sip of your coffee and let’s begin with a simple analogy using a restaurant: Take a successful restaurant, with the […]
5 Tips for Effective Social Listening
Just imagine the valuable business insights you could gain from being a fly on the wall while customers discuss you, your competitors and your industry. The intel gained would beat that of any forced focus group activity. That’s exactly the kind of business intelligence you can access when you implement a social listening strategy to […]
8 Ways to Build Social Trust for Your Business
What is social trust? Why do you need to build it and where do you start? Have you ever walked up to, for example, a ‘Brand X’ inkjet printer salesperson in a store and asked “Which is the best value for money, long lasting printer I can buy today?” Almost every time they will do […]