3 reasons all businesses need a brand mood board
When you get down to it, a mood board is a visual brainstorm. Visual creatives compile a collage of colour swatches, fonts, imagery and samples in order to gain a more holistic view of a brand or the campaign they’d like to present to clients or customers. All of these elements, over time, will then […]
6 social media safety tips for businesses
Every person and their business is on social media these days, and so they should be! Social media is a powerful business tool with endless benefits. But, the internet being what it is, social media safety threats are rife in our digital age. Make sure your brand has an airtight plan for how your organization […]
6 business lessons we learned from our clients
Between the consequences of the pandemic and subsequent lockdowns, one thing we have all had to make time for is introspection, businesses included. I have had to look back on and evaluate our interactions, strategies and business decisions to decide if they still have a place in a future where anything could happen. Any perceptive […]
Cultivating Creativity
Cultivating creativity is something every creative should know! Whether you’re a writer, inventor, designer, musician or artist, you’ll know how marvellous it is to effortlessly create. Amazing as that can feel, it’s a terrible feeling when you attempt to draw inspiration from your creative well and come up dry. But of course, we’re not at […]
Social Media Tips for Small Businesses
So you need to ramp up your social media game for your small business? Well, my friend, you’re in luck! Here are 9 social media tips for small businesses! Firstly, we shall start with a big old congratulation!! You’re part of the elite and exciting world of small businesses. Whether you’re starting from scratch or […]
7 Reasons to Use Content Pillars in Social Media
What on earth are content pillars? “Content pillars” is a term that’s thrown around a lot in the world of social media management. For those of you who are new to the concept, take a sip of your coffee and let’s begin with a simple analogy using a restaurant: Take a successful restaurant, with the […]
5 Tips for Effective Social Listening
Just imagine the valuable business insights you could gain from being a fly on the wall while customers discuss you, your competitors and your industry. The intel gained would beat that of any forced focus group activity. That’s exactly the kind of business intelligence you can access when you implement a social listening strategy to […]
8 Ways to Build Social Trust for Your Business
What is social trust? Why do you need to build it and where do you start? Have you ever walked up to, for example, a ‘Brand X’ inkjet printer salesperson in a store and asked “Which is the best value for money, long lasting printer I can buy today?” Almost every time they will do […]