Category: How To

Cultivating creativity
Posted on February 18, 2019

Cultivating Creativity

Cultivating creativity is something every creative should know! Whether you’re a writer, inventor, designer, musician or artist, you’ll know how marvellous it is to effortlessly create. Amazing as that can feel, it’s a terrible feeling when you attempt to draw inspiration from your creative well and come up dry. But of course, we’re not at […]

Social Listening Social Media
Posted on September 18, 2018

5 Tips for Effective Social Listening

Just imagine the valuable business insights you could gain from being a fly on the wall while customers discuss you, your competitors and your industry. The intel gained would beat that of any forced focus group activity. That’s exactly the kind of business intelligence you can access when you implement a social listening strategy to […]

Social Media, Social Trust
Posted on January 17, 2018

8 Ways to Build Social Trust for Your Business

What is social trust? Why do you need to build it and where do you start? Have you ever walked up to, for example, a ‘Brand X’ inkjet printer salesperson in a store and asked “Which is the best value for money, long lasting printer I can buy today?” Almost every time they will do […]