How to work with remote clients in marketing
Not every agency is up to the task when it comes to working with remote and international clients. Our experience in this extends back to the very beginning of our story. In this blog we detail just how to work with remote clients in marketing. So if you need advice on how to do this, […]
How to start a newsletter on LinkedIn
Did you know that LinkedIn has a newsletter function? Unlike articles, which post straight to your feed, a newsletter on LinkedIn goes to your followers directly, and you can invite people to subscribe. The benefit of this is that you won’t have to worry about people missing your content due to the algorithm or it […]
Non-profit storytelling for marketing
You will often hear us, and other marketers, say that you shouldn’t spend too much time talking about yourself online. If you’re a non-profit or NGO, you’re the exception, and you should talk about yourselves and what you do as much as possible! Inspiring tales about the work you do is what your donors want […]
The benefits of Discord for business
Even if you’ve heard of Discord by reputation, the title of this article may still be wildly confusing if you’re reading as a business owner and not a gamer. Following its launch in 2015, Discord has quickly become one of the most important community platforms in the world. With functionality for relevant utility, brands are […]
How to brief a designer for the best marketing results
Whether you’re a client or a designer yourself, we’re sure you’ve run into some roadblocks with each other along the way. Designers often feel overwhelmed when they aren’t given enough of the right information to create something they’re proud of. Clients and brands often feel frustrated when it doesn’t seem like their aesthetic is being […]
7 strategic video ideas for social media
In 2019, Forbes, Hubspot and Vidyard got together to compile a report on the impact video has made on social media, and how they will influence each other in the future. Considering that YouTube, a video platform, is the second biggest search engine in the world, it should come as no surprise that video works, […]
8 big tips to running a killer Kickstarter campaign
When you’re launching a new product, finding investors can be tricky, risky and can open you and your brand up to the potential of unneeded complicated business relationships. Kickstarter is a massive crowd-funding platform that is safer (and often more successful) than seeking investment, as well as a powerful tool to create awareness for your […]
Cultivating Creativity
Cultivating creativity is something every creative should know! Whether you’re a writer, inventor, designer, musician or artist, you’ll know how marvellous it is to effortlessly create. Amazing as that can feel, it’s a terrible feeling when you attempt to draw inspiration from your creative well and come up dry. But of course, we’re not at […]
5 Tips for Effective Social Listening
Just imagine the valuable business insights you could gain from being a fly on the wall while customers discuss you, your competitors and your industry. The intel gained would beat that of any forced focus group activity. That’s exactly the kind of business intelligence you can access when you implement a social listening strategy to […]
8 Ways to Build Social Trust for Your Business
What is social trust? Why do you need to build it and where do you start? Have you ever walked up to, for example, a ‘Brand X’ inkjet printer salesperson in a store and asked “Which is the best value for money, long lasting printer I can buy today?” Almost every time they will do […]