Category: Marketing

Posted on August 17, 2023

How to start a newsletter on LinkedIn

Did you know that LinkedIn has a newsletter function? Unlike articles, which post straight to your feed, a newsletter on LinkedIn goes to your followers directly, and you can invite people to subscribe. The benefit of this is that you won’t have to worry about people missing your content due to the algorithm or it […]

Posted on June 6, 2023

Utilising controversy in marketing

When it comes to marketing, there are two popular ways to stand out and make a splash. The first is to hop onto a trend at the right time and place. The second is to do the opposite of what everyone else is doing. While it comes with more risk, this second option is often […]

Posted on May 29, 2023

A WORD ON VANITY METRICS

If you work in the world of social media, or even just spend enough time on it to be knowledgeable, you’ve likely heard the term “vanity metrics”. If you haven’t, here’s an apt definition provided by ProductPlan: “Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business […]

Posted on April 26, 2022

Useful ad preference settings you need to know about

Unless you’ve been living under a rock for the past few years, you’re probably well aware of the various privacy implications big tech companies such as Google and Meta often get called out for. A large piece of the business model of such corporations relies on their ability to gather data on, and subsequently serve […]

Posted on March 9, 2022

Social media communication techniques to really get through to your audience

Have you been working hard on your social media only to find that your efforts haven’t been getting through to your audience, or that there are too many factors playing against you online? Imagine standing on top of a skyscraper in a busy city and conveying a message from the rooftops. How many people do […]

Posted on February 25, 2022

The benefits of Discord for business

Even if you’ve heard of Discord by reputation, the title of this article may still be wildly confusing if you’re reading as a business owner and not a gamer. Following its launch in 2015, Discord has quickly become one of the most important community platforms in the world. With functionality for relevant utility, brands are […]

Posted on December 8, 2021

Your ultimate introduction to split testing

There are some things in business that you just can’t trust to your instincts alone. The world of social media is one of those things. Digital trends are often unreliable, and you can’t use what is helping your competitors succeed as an inspiration point. To make decisions you need data and numbers in black and […]

Posted on October 28, 2021

SELL ME THIS PEN – A lesson in paid media advertising

  Sell me this pen. There’s an important lesson to be learned from this little phrase which has taken on a life of its own in the world of marketing and paid media advertising. If you’re an advertiser, you’re all too familiar with the phrase and have probably thought through your own answer a couple […]