Category: Social Media

Posted on May 29, 2023

A WORD ON VANITY METRICS

If you work in the world of social media, or even just spend enough time on it to be knowledgeable, you’ve likely heard the term “vanity metrics”. If you haven’t, here’s an apt definition provided by ProductPlan: “Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business […]

Posted on March 9, 2022

Social media communication techniques to really get through to your audience

Have you been working hard on your social media only to find that your efforts haven’t been getting through to your audience, or that there are too many factors playing against you online? Imagine standing on top of a skyscraper in a busy city and conveying a message from the rooftops. How many people do […]

Posted on December 21, 2021

7 strategic video ideas for social media

In 2019, Forbes, Hubspot and Vidyard got together to compile a report on the impact video has made on social media, and how they will influence each other in the future. Considering that YouTube, a video platform, is the second biggest search engine in the world, it should come as no surprise that video works, […]

Posted on October 25, 2021

5 copywriting exercises for marketing success

Marketing trends change. Trends that dictate the way we use language change. And a piece of writing needs to change depending on who the reader is, or who you want your reader to be. To keep up, you need to keep your skills sharp. You won’t be able to get by re-hashing the same style […]

Posted on October 19, 2021

4 ways hard sell should be used on social media

Does hard sell work on social media? The short answer is probably not. But we have a few tips and tricks that can make hard sell campaigns more viable.   The rise of social media has changed the marketing landscape significantly. Despite the access marketers now have to online audiences, many seem to forget that […]