Category: Strategy

Posted on November 11, 2021

The psychology of typos and other reasons your brand needs an editor

Exploring the psychology of typos is an ever-interesting study, with spelling and grammar mistakes plaguing human beings since we started writing things down hundreds of years ago. Have you ever wondered why you can spot a mistake in someone else’s Instagram caption, but never your own? Or why do typos even happen in the first […]

Posted on November 4, 2021

Web devs can be more productive by taking breaks from coding

Building, updating and maintaining websites can be some of the most time-sucking tasks out there. Before you know it, your work day is over and you’ve spent the whole working day on one thing. It is not uncommon for web developers to experience burnout. This is because they are constantly being hit with high workloads […]

Posted on October 25, 2021

5 copywriting exercises for marketing success

Marketing trends change. Trends that dictate the way we use language change. And a piece of writing needs to change depending on who the reader is, or who you want your reader to be. To keep up, you need to keep your skills sharp. You won’t be able to get by re-hashing the same style […]

Posted on October 19, 2021

4 ways hard sell should be used on social media

Does hard sell work on social media? The short answer is probably not. But we have a few tips and tricks that can make hard sell campaigns more viable.   The rise of social media has changed the marketing landscape significantly. Despite the access marketers now have to online audiences, many seem to forget that […]