Category: Strategy

Posted on May 29, 2023

A WORD ON VANITY METRICS

If you work in the world of social media, or even just spend enough time on it to be knowledgeable, you’ve likely heard the term “vanity metrics”. If you haven’t, here’s an apt definition provided by ProductPlan: “Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business […]

Posted on January 26, 2022

A fool-proof formula for writing intros

Putting together an introduction is the most difficult part of any form of content creation. But the rise of blogs and websites that tell stories make this skill just as important as your high school teachers told you it would be. In this article, we help to define not only what makes a good intro, […]

Posted on January 7, 2022

10 signs it’s time for a website update

Don’t know if you need a website update or not? If you tick any of these 10 boxes, it could be high-time to try something new.    1. You have a high bounce rate   Your bounce rate represents the number of website visitors who immediately leave your website without clicking on any other links, […]

Posted on December 21, 2021

7 strategic video ideas for social media

In 2019, Forbes, Hubspot and Vidyard got together to compile a report on the impact video has made on social media, and how they will influence each other in the future. Considering that YouTube, a video platform, is the second biggest search engine in the world, it should come as no surprise that video works, […]

Posted on December 14, 2021

8 big tips to running a killer Kickstarter campaign

When you’re launching a new product, finding investors can be tricky, risky and can open you and your brand up to the potential of unneeded complicated business relationships. Kickstarter is a massive crowd-funding platform that is safer (and often more successful) than seeking investment, as well as a powerful tool to create awareness for your […]

Posted on December 8, 2021

Your ultimate introduction to split testing

There are some things in business that you just can’t trust to your instincts alone. The world of social media is one of those things. Digital trends are often unreliable, and you can’t use what is helping your competitors succeed as an inspiration point. To make decisions you need data and numbers in black and […]

Posted on November 11, 2021

The psychology of typos and other reasons your brand needs an editor

Exploring the psychology of typos is an ever-interesting study, with spelling and grammar mistakes plaguing human beings since we started writing things down hundreds of years ago. Have you ever wondered why you can spot a mistake in someone else’s Instagram caption, but never your own? Or why do typos even happen in the first […]

Posted on November 4, 2021

Web devs can be more productive by taking breaks from coding

Building, updating and maintaining websites can be some of the most time-sucking tasks out there. Before you know it, your work day is over and you’ve spent the whole working day on one thing. It is not uncommon for web developers to experience burnout. This is because they are constantly being hit with high workloads […]

Posted on October 25, 2021

5 copywriting exercises for marketing success

Marketing trends change. Trends that dictate the way we use language change. And a piece of writing needs to change depending on who the reader is, or who you want your reader to be. To keep up, you need to keep your skills sharp. You won’t be able to get by re-hashing the same style […]

Posted on October 19, 2021

4 ways hard sell should be used on social media

Does hard sell work on social media? The short answer is probably not. But we have a few tips and tricks that can make hard sell campaigns more viable.   The rise of social media has changed the marketing landscape significantly. Despite the access marketers now have to online audiences, many seem to forget that […]