Category: Uncategorized

Posted on July 11, 2023

Community management tasks you can’t ignore

When you hear the term ‘community management’, you probably think of it as a chore that you only get to once in a while, or ask an intern to keep an eye on it when they can. The landscape of community management has changed a lot, and needs to be a part of your marketing […]

Posted on June 26, 2023

Non-profit storytelling for marketing

You will often hear us, and other marketers, say that you shouldn’t spend too much time talking about yourself online. If you’re a non-profit or NGO, you’re the exception, and you should talk about yourselves and what you do as much as possible! Inspiring tales about the work you do is what your donors want […]

Posted on June 6, 2023

Utilising controversy in marketing

When it comes to marketing, there are two popular ways to stand out and make a splash. The first is to hop onto a trend at the right time and place. The second is to do the opposite of what everyone else is doing. While it comes with more risk, this second option is often […]

Posted on April 6, 2023

Twitter for business: A list of dos and dont’s

From the outside Twitter seems like a challenging beast to tame, especially if you’re a smaller brand rather than a person or company with ‘influence’. In reality, Twitter for business can be incredibly rewarding. Keep reading to find out about the Twitter for business dos and don’ts we’ve learned through the direct experience of taking […]

Posted on March 24, 2023

How to use ChatGPT for digital marketing and SEO

The emergence of AI technology has taken the world by storm lately. With ChatGPT now increasingly contributing to the working world, we explore just a few ways in which you can use the software to maximise productivity below. If you manage your own business or brand, here’s how to use ChatGPT for digital marketing. Custom […]