Twitter for business: A list of dos and dont’s
From the outside Twitter seems like a challenging beast to tame, especially if you’re a smaller brand rather than a person or company with ‘influence’. In reality, Twitter for business can be incredibly rewarding. Keep reading to find out about the Twitter for business dos and don’ts we’ve learned through the direct experience of taking […]
SELL ME THIS PEN – A lesson in paid media advertising
Sell me this pen. There’s an important lesson to be learned from this little phrase which has taken on a life of its own in the world of marketing and paid media advertising. If you’re an advertiser, you’re all too familiar with the phrase and have probably thought through your own answer a couple […]