Your ultimate introduction to split testing
There are some things in business that you just can’t trust to your instincts alone. The world of social media is one of those things. Digital trends are often unreliable, and you can’t use what is helping your competitors succeed as an inspiration point. To make decisions you need data and numbers in black and […]
Using white space to your advantage (with pictures!)
Using white space isn’t about creating a neat, well-structured design (although designs should always be well-structured). It’s about drawing attention to what is valuable in the image. A problem that many designers face is that clients often struggle to understand why their product isn’t bigger, why there isn’t more information copy filling up the space […]
The psychology of typos and other reasons your brand needs an editor
Exploring the psychology of typos is an ever-interesting study, with spelling and grammar mistakes plaguing human beings since we started writing things down hundreds of years ago. Have you ever wondered why you can spot a mistake in someone else’s Instagram caption, but never your own? Or why do typos even happen in the first […]