Five 2023 design trends we’re excited for
When it comes to what’s popular in the creative world each year, anything can act as inspiration; anything from the colour of the year, all the way to new health and wellness information. With most of the 2023 design trends already firmly in place as early as January, we are here to explore what […]
Useful ad preference settings you need to know about
Unless you’ve been living under a rock for the past few years, you’re probably well aware of the various privacy implications big tech companies such as Google and Meta often get called out for. A large piece of the business model of such corporations relies on their ability to gather data on, and subsequently serve […]
Social media communication techniques to really get through to your audience
Have you been working hard on your social media only to find that your efforts haven’t been getting through to your audience, or that there are too many factors playing against you online? Imagine standing on top of a skyscraper in a busy city and conveying a message from the rooftops. How many people do […]
The benefits of Discord for business
Even if you’ve heard of Discord by reputation, the title of this article may still be wildly confusing if you’re reading as a business owner and not a gamer. Following its launch in 2015, Discord has quickly become one of the most important community platforms in the world. With functionality for relevant utility, brands are […]
How to brief a designer for the best marketing results
Whether you’re a client or a designer yourself, we’re sure you’ve run into some roadblocks with each other along the way. Designers often feel overwhelmed when they aren’t given enough of the right information to create something they’re proud of. Clients and brands often feel frustrated when it doesn’t seem like their aesthetic is being […]
A fool-proof formula for writing intros
Putting together an introduction is the most difficult part of any form of content creation. But the rise of blogs and websites that tell stories make this skill just as important as your high school teachers told you it would be. In this article, we help to define not only what makes a good intro, […]
10 signs it’s time for a website update
Don’t know if you need a website update or not? If you tick any of these 10 boxes, it could be high-time to try something new. 1. You have a high bounce rate Your bounce rate represents the number of website visitors who immediately leave your website without clicking on any other links, […]
7 strategic video ideas for social media
In 2019, Forbes, Hubspot and Vidyard got together to compile a report on the impact video has made on social media, and how they will influence each other in the future. Considering that YouTube, a video platform, is the second biggest search engine in the world, it should come as no surprise that video works, […]
8 big tips to running a killer Kickstarter campaign
When you’re launching a new product, finding investors can be tricky, risky and can open you and your brand up to the potential of unneeded complicated business relationships. Kickstarter is a massive crowd-funding platform that is safer (and often more successful) than seeking investment, as well as a powerful tool to create awareness for your […]
5 copywriting exercises for marketing success
Marketing trends change. Trends that dictate the way we use language change. And a piece of writing needs to change depending on who the reader is, or who you want your reader to be. To keep up, you need to keep your skills sharp. You won’t be able to get by re-hashing the same style […]