Tag: strategy

Posted on December 8, 2021

Your ultimate introduction to split testing

There are some things in business that you just can’t trust to your instincts alone. The world of social media is one of those things. Digital trends are often unreliable, and you can’t use what is helping your competitors succeed as an inspiration point. To make decisions you need data and numbers in black and […]

Posted on November 22, 2021

Using white space to your advantage (with pictures!)

Using white space isn’t about creating a neat, well-structured design (although designs should always be well-structured). It’s about drawing attention to what is valuable in the image. A problem that many designers face is that clients often struggle to understand why their product isn’t bigger, why there isn’t more information copy filling up the space […]

Posted on November 11, 2021

The psychology of typos and other reasons your brand needs an editor

Exploring the psychology of typos is an ever-interesting study, with spelling and grammar mistakes plaguing human beings since we started writing things down hundreds of years ago. Have you ever wondered why you can spot a mistake in someone else’s Instagram caption, but never your own? Or why do typos even happen in the first […]

Posted on November 4, 2021

Web devs can be more productive by taking breaks from coding

Building, updating and maintaining websites can be some of the most time-sucking tasks out there. Before you know it, your work day is over and you’ve spent the whole working day on one thing. It is not uncommon for web developers to experience burnout. This is because they are constantly being hit with high workloads […]