Did you know LinkedIn has a newsletter function? Unlike articles that post directly to your feed, LinkedIn newsletters go straight to your followers, and you can invite people to subscribe. This means you won’t have to worry about your content getting lost in the algorithm shuffle. Want to know more? Here’s how to start a newsletter on LinkedIn.
How to Start Your LinkedIn Newsletter
Follow these simple steps to create your LinkedIn newsletter:
- Go to your LinkedIn profile and click on ‘Write article’ under the text box, just as if you’re creating a new post.
- At the top of the page, select the ‘Create a newsletter’ option.
- Fill out the required fields: newsletter title, description, and upload a branded header image (LinkedIn recommends 300×300 pixels).
- Click Done, and your newsletter will be set up! Publish your first article to notify your network and invite them to subscribe.
Keep in mind:
- You can have a maximum of five newsletters at a time.
- Deleting a newsletter removes branding, but its content will remain as normal articles on your feed.
- You can’t create a new newsletter for a month after deleting one.
Publishing and Managing Your Newsletter
When publishing subsequent issues, navigate to the same ‘Write article’ section and select your newsletter. Your newsletters will also appear on your LinkedIn profile, making it easy for new followers to subscribe.
Crafting Engaging Newsletter Content
LinkedIn newsletters can serve various purposes to keep your audience engaged. Here are some examples:
- Share updates on new products or deals.
- Provide business and industry news.
- Target specific audiences with tailored newsletters to prevent unsubscribes.
When writing your newsletter, follow these best practices:
- Keep your tone light and engaging.
- Put the most important information at the top.
- Use pull quotes and images to make the content visually appealing.
- Avoid old-school marketing tactics like teasing readers to scroll to the end.
Top 10 Types of Newsletter Content
Here are the most engaging types of content to include in your newsletter:
- Competitions, giveaways, and discounts.
- New product or service announcements.
- Messages from the CEO.
- Free downloads or resources.
- Event invitations.
- Feedback and review requests.
- Case studies.
- Personal stories and advice.
- Fun facts and FAQs.
- Guest articles from inspiring authors.
Using Images in Your LinkedIn Newsletter
Visuals are essential for LinkedIn newsletters. Here’s how to make the most of them:
- Showcase your products and services with high-quality, professionally photographed images.
- Add screenshots of new features, relevant memes, GIFs, or animated elements like confetti.
- Include infographics for easy-to-digest, visually appealing information.
- Use seasonal or abstract background images to enhance your branding and CTAs.
Final Steps and Feedback
Once your newsletter is ready, hit Publish. Monitor your subscription rates over the following days, and ask your audience for feedback on the newsletter itself, not just your products or services. People love giving feedback, so use it to improve your content!
If you’re unsure where to start or need help optimizing your LinkedIn newsletters, get in touch with us. We’d love to help you create, curate, and manage engaging newsletters to grow your network.